Conversations, Not Campaigns
The campaign mindset — targets, scripts, closings — corrupts witness even when it works. On the slower grammar of real conversations, and why efficiency is the wrong measure entirely.
Topic
4 essays, newest first.
The campaign mindset — targets, scripts, closings — corrupts witness even when it works. On the slower grammar of real conversations, and why efficiency is the wrong measure entirely.
We've made peace with embarrassment as though it were humility. It isn't. On the difference between tact and shame, and how the fear of awkwardness became the American Christian's rule of life.
We assume evangelism is a specialist's job requiring training, answers, and a stage. The first witnesses were fishermen and women returning from a tomb — and that was the design, not a bug.
Growth targets, funnels, brand management, attractional programming — the North American church didn't invent these habits. It acquired them. A history of the acquisition.